Work
Four cases, told in depth.
Each case sets out the mandate, the diagnosis, the decisions, and the measurable result — along with a plain statement of what my role was and who I worked alongside.
01 · Mission-driven · National nonprofit
Read the case
02 · Entertainment · Agency-side
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03 · Global consumer brand
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04 · Film · Broadcast · Publishing · Streaming
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From regional program to national brand
- Challenge
- A proven, regionally known recovery program for veterans and first responders needed national relevance, sustainable revenue, and a scalable audience engine.
- Decisive action
- Rebuilt marketing as a content-led growth system — media, publishing, film, fundraising, and CRM operating as one.
$1.5M → $9M+
Annual organizational revenue, 2018 – present
Studio franchises at the speed of culture
- Challenge
- Theatrical releases get one opening weekend. The audience has to be built — and kept energized — before it arrives.
- Decisive action
- Led agency-side digital and 360° social campaigns for five studios across franchise and tentpole releases.
20M+
Entertainment community followers managed at peak
A craft brand, crowdfunded at global scale
- Challenge
- An independent brewery expanding to Europe needed its community to help build what came next — without the campaign feeling like a sales pitch.
- Decisive action
- Designed and executed a crowdfunding campaign that turned fans into backers, alongside leading digital strategy for the global brand.
$2.5M
Raised in 30 days from 13,979 backers (2014)
Turning expertise into media people carry
- Challenge
- Most mission-driven organizations treat media as a cost. The stories here deserved distribution partners with audiences of their own.
- Decisive action
- Built a repeatable way to turn expertise into media — film, syndication, streaming, and publishing — each routing back to owned channels.
Tens of millions
Reach of nationally syndicated radio & podcast programming
Selected work index
Roles, properties & partners.
| Years | Organization | Work | Role |
|---|---|---|---|
| 2018 – now | Mighty Oaks Foundation | Brand transformation; revenue growth from $1.5M to $9M+; integrated fundraising | Chief Marketing & Communications Officer |
| 2018 – now | Documentary films | Two award-winning documentaries; national streaming distribution | Executive Producer |
| 2018 – now | Salem Media Group | Nationally syndicated radio & podcast programming | Negotiated partnership |
| 2018 – now | National bestselling books | Multiple titles on WSJ & LA Times lists | Launch marketing |
| 2013 – 2015 | Stone Brewing Co. | Global digital strategy; $2.5M crowdfunding in 30 days | Senior Digital Strategist |
| 2012 – 2013 | Warner Bros. | Man of Steel · The Hangover Part III · We’re the Millers | Digital & social campaigns (agency) |
| 2012 – 2013 | Lionsgate | The Hunger Games | Digital & social campaigns (agency) |
| 2012 – 2013 | Summit · Relativity · Tyler Perry Studios | Theatrical releases | Digital & social campaigns (agency) |
Film titles and brand names belong to their respective owners. Entertainment work was performed agency-side; studio campaign strategy and results belong to the studios.