Ideas
Notes on brand, technology, and trust.
Short essays on the questions I think about most: how organizations earn attention that lasts, what AI changes for marketing leaders, and what new technologies teach us about trust.
Brand & growth
2 min read
AI & emerging systems
2 min read
Culture & technology
2 min read
Marketing is infrastructure
Campaigns end. Systems compound. Why the highest-leverage move a CMO can make is to stop thinking in campaigns and start building the machinery an organization grows on.
Helping AI reach beyond itself
As AI agents start acting on our behalf, the brands that win will be the ones agents can trust — and the ones that protect the people those agents serve.
What Bitcoin taught me about trust
I’ve followed Bitcoin since 2016 — not as a trade, but as the most interesting case study in trust, adoption, and community I know.